Search engine optimization is a digital marketing technique process improving the quality and quantity of the website traffic to a website from search engine.SEO targets unpaid traffic i.e. Natural or Organics results rather than direct traffic or paid traffic including image search and video search, academic search, news search, industry specific search engine.

As internet strategy, SEO considers how search engine works, the computer -programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engine and which search engine are preferred by their targeted audiences. SEO is performance because a website will receive more visitors from search engine when website and rank higher on the search engine results. These visitors can then potentially convert into customers.

1.On-Page Optimization

On Page Optimization (also known as on-site SEO) refers to the practice of optimizing web pages to improve a websites search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, Meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness.

2.OFF-Page optimization

Off-page SEO is a long term and time consuming process. It includes acquiring back links to your web page from the authority sites, Social media and social book marking. Off-page factors work in the background to improve the search rankings.